Author - Ceri Griffiths

customers who shop online

To attract customers to shop online, e-retailers and marketers offer discounts to the customers who buy online. A customer can get a 30 percent discount if he is an online shopper. This is similar to the discount that a customer of a brick-and-mortar store gets when he buys from a special retailer.

Online shopping gives the freedom to shop not only at the early hours but also in the late hours of the day or the night.

As such, the convenience of fast internet access is often crucial in this regard. The use of internet shopping portals is rising in the country. There are now more than 10 million unique internet users in India, and over 50% of these users use internet shopping portals to find products.

As per the Indian IT industry body Nasscom, online shopping penetration has increased from 21% in 2011-12 to more than 50% in 2016.

“Due to increased access to data networks, retail and wholesale markets are quickly evolving to become increasingly digital and are becoming increasingly competitive for retailers,” says Mr Ajeet Bhushan, Director, Nasscom.

According to the National Retail Council, India’s retail market is expected to reach Rs 9 lakh crore by 2020, an increase of 30% over 2012-13. The growth is driven by expanding consumer base, the use of paystubs for employees has increased the workflow of the workers, there is also the disposable income, and changing consumer habits and habits of consumers. This segment also has the fastest growth in terms of size of the online consumer base. In 2016, the online consumer base is expected to reach a staggering 150 million consumers. Online retail now accounts for 4% of retail sales, more than double the share of the earlier years, as per a recent survey done by The Economist. Online shopping through e-commerce is becoming a significant driver of economic growth, particularly in emerging markets where the internet penetration is high and the demand is high for retail goods and services.

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Walton Brook Vineyard near Loughborough has prosperous future

From, the Leicester Mercury

Something exciting is happening in the pretty countryside of north Leicestershire. Tom Pegden trudged through the February snow to investigate.

In fields, halfway between Six Hills and Loughborough, there is a vineyard. And it’s quite a big vineyard – 9,000 vines on 10 acres of gently sloping, south-facing land.

The land is owned by Burton on the Wolds arable farmers Richard & Trevor Eggleston, who took the plunge to diversify following a suggestion from Trevor’s son-in-law, and now business partner, Ceri Griffiths in 2007.

read the full story here